Hard Exercise Works

  • Lease Corporation of America
  • WCI Communities
  • branding / website / digital / graphics

    Brand Development

    When Hard Exercise Works (HEW) contacted us, they were growing and needed an agency that could help them. First was Brand Development; our team set out to create a new logo that reflected hard exercise, done by men and women. HEW also wanted to reign in their branding colors, brand standards within each gym location and present it as the tool every gym owner could refer to. We produced a 90 page Brand ID with every possible visual and reference that a gym owner might need. The result was outstanding.


    HEW wanted their new website to be very visual. Photography in the locations was a must and needed to highlight the intensity of their workouts. No sweat for us. We designed image heavy pages that explained the process and the community aspect. We also wanted to entice people to think about purchasing a franchise so we included a web page dedicated to owning. Of course all their locations had to have their own individual pages, linking to their social media, where HEW participants get all the up-to-date information. We even joined our local HEW to get a feel for the HEW lifestyle.

    Visit the Hard Exercise Works Website

    HEW Print

    HEW print items were numerous. Rack cards for each location, business cards for owners, large and small posters, wall ball graphics, vinyl signage, kettle bell charts and the list goes on and on. We created a website for all their print collateral that only gym owners could access and download files needed for their local printers to use. The visuals were awesome and all were consistent with the Brand ID we started with.