website / social / estate / application / digital / ads / seo
The Project
WCI's former website was antiquated and graphically challenging. They came to us wanting a robust solution that could grow with their needs. It wasn't just website. They needed ongoing ad-words campaigns, email marketing and social media. The content management system had to be user friendly so that marketing managers could go in and make changes when necessary. Over 25 communities needed to be included and engage potential buyers, but still be user friendly.
The Challenge
Because each community offers so many different amenities, WCI wanted a locations page that allowed the client to filter home styles, location, and amenities all while seeing a price range. Exceleron's design allows them to continue to add communities, currently they are at 25. Elevating the SEO tactics to generate a significant increase in leads and integrating all the lead sources to their CRM tool are just two of the many solutions Exceleron's team had to create. Their website was going to grow to over 2000 pages, quickly and WCI needed expert help.
View WCI Community Locations' Page
The Results
After launching their new website, WCI experienced a near 200% increase in qualified leads. Exceleron had exceeded their expectations. Social Media is engaging potential customers and driving them to the sales centers. Automated drip campaigns are designed to cultivate leads and convert leads into buyers. This has brought great success to the team at WCI.
View WCI Communities' Website
