Email marketing has major benefits for both small and large businesses. One of the great assets of email marketing is its ability to connect business owners with their customers no matter if they are at home or if they are on the go. This is reinforced with a report earlier this week, which noted that 41% of all commercial emails are opened on mobile devices. 

Here are the top ten reasons you should be using email marketing to communicate with your customers. 

1.  It's Easy

Most email marketing service providers, offer easy to use professional HTML templates and analytics to track each of your email campaigns. All you have to do is concentrate on creating a unique message to send to your customers. 

2. Connect to a Bigger Audience

While social media is a growing force in digital marketing, email continues to reign supreme. 72% of people check their email more than 6 times a day. Clearly, people like their emails. 

3. Build Web Traffic

Email marketing is the most direct line of communication for conversion to sales. It creates leads and purchases quickly as consumers can instantly take action and view additional links. This is an easy way to increase traffic to your site. 

4. Send Real Time Messages

With print campaigns there is a lengthy period of time between development and implementation. Email marketing can be completed within a few hours, which means you can send messages that are relevant and timely. This is particularly useful for daily specials or flash sales. 

5. It's Cost Efficient

Email marketing is an inexpensive way to communicate with customers.  The average email marketing campaign costs significantly less than direct mail. Most services cost $20-$50 per month to deliver to 1,000 clients. 

6. Save Valuable Time

As a business owner your time is valuable. Printing, revising and mailing letters to your customers can be a lengthy process. With email marketing you can save resources and time. One you have an established template, it is easy to update content and graphics and you can send a letter with a push of a button to whoever you want. 

7. Track Progress 

With email marketing, you can analyze how effective or unsuccessful your campaign is by tracking how many people opened your email. Most service providers all you to view insights so that you can adapt your email strategy for each mail. 

8. Build Relationships

By sending out monthly or weekly emails, you can keep your customers up to date on product/service specials and current company news. With great content you can develop a distinctive voice and deliver specific content that your prospective customers find valuable. Build a rapport with your customers and you keep them for life!

9. It's Environmentally Friendly

The green movement is popular among consumers and email marketing is a great way to jump on board. Email marketing eliminates the need for paper and postage and reduces the number of trees destroyed from printing. 

10. It Works

The biggest reason for using email marketing is simply because it is extremely effective. Statistics reveal that email marketing can increase customer retention by 75% and increase web traffic by 73%. 

Email marketing is an essential component of any small or large business marketing strategy. To get started on your email marketing campaign, contact Exceleron Designs.  We offer consulting services and will work closely with you to design a unique marketing program  to meet your marketing goals and objectives. 

Ryan Kidd

Creative Director